UX/UI Case Study
Nonprofit Branding and Website
The Ohio Education Association (OEA) aimed to boost its website’s impact amid low traffic and high bounce rates. In response to complaints about the site’s navigation, everything was placed on the homepage, making it look cluttered and confusing. However, significant changes were not possible using the site’s outdated custom content management system.
The project aimed to: 1) improve site navigation and underlying organization, 2) migrate to WordPress for easier updates, and 3) refresh OEA’s branding to better reflect its identity.